Keywords in SEO play a more info pivotal role in boosting your online presence. But what really is an SEO keyword? Let's explore.

In internet marketing, a keyword is a particular term or expression that users enter into search engines when they are looking for a certain service, product or information. SEO heavily is based on the use of these keywords in ranking websites.

The essence behind SEO keywords lies in their ability to associate what users are searching for to the content that your website offers. Effectively using these keywords will help draw the right audience and boost the likelihood of conversions.

Having established the concept of an SEO keyword, let's look at the efficient use of keywords. Optimizing the use of keywords necessitates a balance. You will want to include relevant keywords to attract search engines but without stuffing your content with them.

One way is placing the keyword in your content’s headline. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Also, consider using keywords in the meta description and headings of your website, as these are points where search engines tend to look.

It's also essential to choose keywords that connect with your audience. This means understanding the way they talk, their search behaviors and their demands.

To conclude, a well-chosen SEO keyword can act as a bridge between a prospective client's search and your website. It's a essential tool to succeed in the cut-throat world of digital marketing. However, success hinges on its effective and balanced use.